Media
TWO AWARDS FOR OPTIMUM PUBLIC RELATIONS
Montréal, May 13, 2010 - OPTIMUM Public Relations, part of PEOPLE FROM CSSETTE, won two awards at the prestigious Concours des Prix d’Excellence 2010 last night, an initiative of the Société québécoise des professionnels en relations publiques (SQPRP).
OPTIMUM won the Platinum Award in the category of Tactical Excellence, Electronic and Interactive Communications for the social media component of Democracy 2.0: Mobilizing young people on the Web for the municipal elections 2009, a campaign for the Chief Electoral Officer of Québec. In order to reach the target audience, OPTIMUM deployed a strategy using YouTube and targeted influential Québec bloggers in order to generate a viral effect.
OPTIMUM Public Relations was also recognized in the category of Strategic Excellence for an External Public Relations Program, winning the Silver Award for its campaign ENERGY WISE Home Diagnostic for Hydro-Québec. OPTIMUM developed a series of media activities across the entire province, which spread awareness, generated buzz and increased participation in the Home Diagnostic program.
“These two awards show that Optimum excels in both traditional strategic public relations and in the new universe of social media. This joint offering is now indispensable for all clients in Québec. More than ever, we must reach people where we can capture their interest,” explains Isabelle Perras, Vice-President and General Manager of OPTIMUM Public Relations.
About OPTIMUM
OPTIMUM is PEOPLE FROM COSSETTE’s specialized public relations division. It is an A+ accredited member of the Alliance des cabinets de relations publiques du Québec (ACRPQ) and has over thirty communication professionals in its Montréal and Québec City offices. It also has large offices in Toronto and Vancouver.
About PEOPLE FROM COSSETTE
PEOPLE FROM COSSETTE offers a full range of leading-edge communication services to clients of all sizes, including some of the most prestigious brands in the world. A customer-driven organization built around highly specialized business units, COSSETTE also offers Convergent Communications™, a unique working method that brings added value to the client by integrating various services offered by the Group, including strategic planning and research, advertising, media buying and channel planning, sales promotion, direct response, database and direct marketing, customer relationship management, interactive marketing and technology solutions, public relations, organizational communication and change management, sponsorship and alliance marketing, branding and design, ethnic marketing, business-to-business communications (B2B practices) and print and video production. PEOPLE FROM COSSETTE has approximately 1,485 employees and offices in Québec City, Montréal, Toronto, Vancouver, Halifax, New York, Irvine, Los Angeles, London and Shanghai.
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INFORMATION :
Jacques Tétrault
514-970-4870
jacques.tetrault@cossette.com