Get down to business!

We are pleased to welcome you to the site for the Alliance des cabinets de relations publiques du Québec (ACRPQ), an association of the most talented and influential experts in Quebec’s public relations consulting industry.

Public relations is an ongoing management and communications function by which a public or private organization strives to establish, maintain and promote a relationship of trust based on knowledge and mutual understanding with its internal and external audiences, in the public interest.

Public relations is defined as the sum total of the communications methods aimed at projecting a favourable image of a person or a public or private organization, developing a relationship of trust, esteem and buy-in between a company, a brand and a variety of audiences.

Our industry is experiencing strong growth, and the strategic importance of public relations in doing business is such that our members have undertaken to share information and advice that will guide you in choosing and working with a consulting firm.

By promoting the public relations consulting industry, the Alliance’s members apply the most stringent standards of quality to both professional and business practices. The Alliance demonstrates its leadership by recognizing and respecting the principles of integrity and accountability that underlie commercial and professional practices of the firms that provide public relations services in Quebec.

The Alliance also intervenes with governments and other bodies on all questions relating to the public relations consulting industry in Quebec, in the best interests of those who work in this field.

Enjoy your visit!

The board of directors