News
CASACOM strengthens its Senior Management Team Carolyn Ray and Annick Bélanger become Partners
Marie-Josée Gagnon, President and Founder of independent communications consulting firm CASACOM, is pleased to announce that Carolyn Ray and Annick Bélanger have become partners of the firm. Respectively acting as Managing Partners of the Toronto and Montreal offices, they become the first shareholders at CASACOM after the Founder.
“As we celebrate 12 years in business, it is gratifying and highly stimulating to have these two great leaders at my side and to acknowledge their expertise and commitment to communications,” says Marie-Josée Gagnon. “Carolyn and Annick truly embody the CASACOM brand through their total involvement in everything they do, for our clients, our fellow team members or for our company. In addition, we truly enjoy working together because we share the values of excellence, impact, and humanity and a vision of the future marked by the desire to thrive.”
With an increasingly pronounced presence in English-speaking Canada as well as highly successful large-scale projects including the recent Canadian iögo yogurt brand launch and Michaels Arts & Crafts in Quebec, CASACOM is at a turning point. The arrival of the new shareholders aligns with a desire to strengthen the management team for future growth across Canada.
Carolyn Ray has led the Toronto office since its inception in September 2011. With over 20 years of experience in strategic communications consulting – in PR and B2B and B2C branding – she advises clients in industries such as retail, healthcare, manufacturing and consumer goods and specializes in brand marketing, internal communications and training and corporate communications. Recognized for her innovative perspective, Carolyn applies her expertise, enthusiasm and energy to help clients add value to their business through insights, influence and measurable impact.
With over 16 years’ experience in the public sector and a degree in political science from UQAM, Annick Bélanger has been part of the CASACOM team since 2006 and has led the Montreal office since 2011. Expert in issues and crisis management, she is recognized as a solid strategist. Her keen analytical skills and critical eye help Annick to quickly identify client challenges and to develop strategic plans to help them achieve their goals efficiently and effectively. Through her work with political and union decision makers, Annick appreciates the importance of transparency, integrity, rapid action and dialogue.
About CASACOM
Founded in Montréal in 2001, CASACOM is an independent public relations consulting firm that helps clients accelerate business success through communications. With offices in Toronto and in Montreal, we bring a deep understanding of cultural differences resulting in unique and highly effective communications strategies. Our firm was founded with a deep sense of integrity and humanity, and our unique approach to collaboration and excellence gives us the opportunity to truly make a difference in our clients’ businesses. Our highly strategic, creative, and passionate people specialize in corporate communications, public affairs, and marketing communications. CASACOM has 100 partner offices all over the world through its membership in the Worldcom Group, the largest network of independent public relations firms in the world. CASACOM also belongs to the Canadian Council of PR Firms and WeConnect Canada. For more information please visit www.casacom.ca.
Two Awards of Excellence and the Prestigious Award of Distinction in Consultation for Citizen Optimum
Montreal, June 1, 2012 — Citizen Optimum won two Awards of Excellence at the SQPRP (Société québécoise des professionels en relations publiques) Excellence Awards Gala held last night at the Palais des congrès in Montreal. Several hundred communications and public relations professionals came together for this special occasion to honour the excellent work of their colleagues, showcasing the best and brightest in the industry.
Citizen Optimum had a very successful evening and the first project they won a prize for was “The New SHDM: Maintaining its Reputation by Focusing on Internal and External Communications,” which took home the Gold Award of Excellence in the category of Strategic Excellence – Overall Public Relations Program. Citizen Optimum’s mandate for this project was to build and implement an internal and external strategic communications plan, carried out over a three-year period, with the goal of helping the SHDM reach their triennial strategic plan objectives.
Citizen Optimum also won the Silver Award of Excellence in the category of Tactical Excellence – Electronic and Interactive Communications for the “Live the 2.0 Rio Tinto Experience – Recruitment Campaign.” For this project, Citizen Optimum developed and executed a national recruitment campaign for Rio Tinto with social media playing a major role in terms of connecting recruiters and potential candidates.
Moreover, Marcel Barthe, Senior Strategic Account Executive at Citizen Optimum, won the ACRPQ Award of Distinction in Consultation at the same event. This prestigious award highlights the exceptional career of this professional public relations consultant.
“The entire team is very proud. Although the initial acknowledgement of our achievements always comes from the results our campaigns bring our clients, it’s also very exciting to be recognized for the quality of our work by our peers,” emphasized Isabelle Perras, Vice-President and General Manager at Citizen Optimum. “At Citizen Optimum, we offer an innovative approach based on integrating three complementary practices: public affairs, marketing communications, and digital communications and social media. It’s definitely an advantage in terms of achieving our clients’ objectives.”
About Citizen Optimum (www.citizenoptimum.com)
Citizen Optimum is an integral part of Citizen Relations, an international public relations agency named “Agency of the Year in North America.” Founded in 1980 under the name Optimum Public Relations, they became one of the leading public relations firms in Canada, and the third largest in Quebec, with 75 employees in their offices in Montreal, Quebec City, Toronto, and Vancouver. Citizen Optimum offers a complete range of services in public affairs, public relations marketing and social media. The many clients who have placed their trust in Citizen Optimum range from multinationals, major privately owned Canadian companies from various sectors, as well as non-profit and government organizations. Citizen Optimum is a privileged partner of Cossette.
-30-
Information:
Caroline Morin
Communications Director
514 282-4691
caroline.morin@cossette.com
Josette Massy-Forget Honoured by Société québécoise des professionnels en relations publiques and Massy Forget Langlois Public Relations Rewarded in Two Categories
Montréal, Québec, June 1, 2012 – Josette Massy-Forget M. Sc., ARP, founder of Massy-Forget Public Relations, recently renamed Massy Forget Langlois Public Relations (MFLRP), was given the Yves-Saint-Amand Award during the Gala des Prix d’excellence (Excellence Awards Gala) of the Société québécoise des professionnels en relations publiques (SQPRP), which was held yesterday at Montréal’s Palais des congrès.
The Yves-Saint-Amand Award is given to public relations professionals who have distinguished themselves throughout their career through high-quality professional activities and personal commitment toward both the profession and its emerging members. Beyond her impressive track record, Josette Massy-Forget has stood out through her numerous initiatives aimed at ensuring that women have their place at the forefront of the business world, as well as contributing to her profession’s scope and recognition.
This distinction coincides with the 30th anniversary of the consulting firm, founded by Josette Massy-Forget in 1982 and acquired by her daughter Mylène Forget, in 2002.
Consulting Firm Wins Two Excellence Awards
During the Gala, Lassonde Industries and Massy Forget Langlois Public Relations won the Silver Award, Prix d’excellence tactique, catégorie Rédaction (Tactical Excellence Award, Writing Category) for Lassonde’s 2011 Employee Report.
A Platinum Award, Prix d’excellence stratégique, catégorie Campagne sociétale (Strategic Excellence Award, Social Marketing Category) was given to ÉquiLibre and Massy Forget Langlois Public Relations for their Ton influence a du poids 2011 campaign.
“We are deeply touched by the honour bestowed upon Josette Massy-Forget, said Mylène Forget, President of Massy Forget Langlois Public Relations and President of the Alliance des cabinets de relations publiques du Québec . Her passion, thoroughness and willingness to offer a service of the highest quality, while staying on the cutting edge of best-in-class public relations practices, embody the core values that drive our firm. Furthermore, 2012 is a special year for us, as we celebrate our consulting firm’s 30th anniversary, so these new Excellence Awards truly highlight our sustained efforts.”
About Massy Forget Langlois Public Relations
Massy Forget Langlois Public Relations is a consulting firm offering a vast array of services in public relations and public affairs. Founded in Montréal in 1982, our firm is comprised of about 15 communications professionals. Boasting several awards, the firm’s client portfolio includes A&W, the Association des radiologistes du Québec, Borden Ladner Gervais, Calypso, Canada Bread, Colabor, ÉquiLibre, IBM, Home Depot, Lassonde Industries, Jamieson Laboratories, Saint Joseph’s Oratory, L’Oréal Canada, Novartis, RE/MAX Québec, Sobeys Québec, Stationnement de Montréal and the Canadian Cancer Society, Québec Division. For more information, please visit mflrp.ca.
Find us on facebook.com/MFLRP
Follow us on Twitter.com/MFLRP
Connect with us on LinkedIn
- 30 -
Information: Karen Lafleur
Tel.: 514 842-2455, ext. 21 / Cell.: 514 717-2331
klafleur@mflrp.ca
Alliance des cabinets de relations publiques du Québec : élection du conseil d’administration 2011-2012 (french only)
Montréal, le 10 juin 2011 – L’Alliance des cabinets de relations publiques du Québec (ACRPQ), qui regroupe la majorité des principaux cabinets de relations publiques du Québec, a procédé hier à l’élection du conseil d’administration 2011-2012 lors de son assemblée générale annuelle.
Le comité exécutif 2011-2012 de l’ACRPQ sera formé de :
- Mylène Forget, présidente
Présidente, Massy-Forget relations publiques
- Pierre Gince, ARP, vice-président
Président, Direction Communication Stratégiques
- Daniel Matte, trésorier
Vice-président et directeur général, Montréal, HKDP Communications et affaires publiques
- Daniel Charron, secrétaire
Associé, Octane Stratégies
« Les membres de notre association font face à de nombreux défis, notamment la multiplication des plate-forme de communication et les modifications profondes du secteur des médias. Notre principal objectif pour la prochaine année sera de promouvoir la rigueur et la qualité des services rendus par nos membres, tant pour le bénéfice de nos clients que dans l’intérêt public », a déclaré Mylène Forget, présidente.
Les autres membres du conseil d’administration 2011-2012 sont : Yvon Desautels, président de Capital-Image, Eric Cardinal, président de Cardinal Communications, Marie-Josée Gagnon, présidente de CASACOM, Mélanie Joly, associée directrice de Cohn & Wolfe Montréal, Sylvain Perron, directeur général de Edelman, Carol Levine, associée de energi RP, François Morin, président de Morin Relations Publiques, Nicole Delorme, associée de NATIONAL et Isabelle Perras, vice-présidente, directrice générale, Optimum.
À propos de l’ACRPQ
Fondée en 1998, l’ACRPQ (www.acrpq.com) regroupe la majorité des cabinets de relations publiques du Québec. Elle a pour mission d’assurer la qualité des services, le respect des normes éthiques, le développement et le rayonnement de la profession. Ses membres arborent le sigle de la qualité A+, décerné après un examen rigoureux par la Chaire en relations publiques de l’UQAM. L’Alliance exerce un leadership dans la reconnaissance et l’observance des principes d’intégrité et de responsabilité qui encadrent les pratiques commerciales et professionnelles des entreprises offrant des services en relations publiques au Québec.
-30-
Information
Mylène Forget
Massy-Forget relations publiques
514-842-2455, poste 17
mforget@mfrp.com
Michel Dumas, premier récipiendaire du prix « Distinction en consultation ACRPQ » (french only)
CASACOM reçoit Jason Baer, auteur de The Now Revolution
Montréal, le 28 avril 2011 – C’est à Michel Dumas que sera remis le tout premier prix « Distinction en consultation ACRPQ » lors de la soirée des Prix excellence de la Société québécoise des professionnels en relations publiques (SQPRP) le 26 mai 2011 à Montréal. Création de l’Alliance des cabinets en relations publiques du Québec (ACRPQ), ce nouveau prix souligne la carrière exceptionnelle d’un(e) consultant(e) professionnel(le) en relations publiques.
Présentement professeur associé au département de communication sociale et publique de l’UQAM, Michel Dumas a eu une carrière exceptionnelle comme consultant en relations publiques, et ce, pendant de plus de 30 ans. Il a cofondé le cabinet BDDS en 1980 dont il a assumé la présidence pendant de nombreuses années. Il a aussi été le président international de Worldcom, le plus grand réseau de cabinets privés en relations publiques au monde.
Il a grandement contribué à l’avancement de la profession en participant à la mise sur pied de programmes universitaires en relations publiques, en plus d’avoir dirigé le programme du Centre de formation des HEC et enseigné à l’Université Laval et à l’Université de Montréal. Il a aussi été le premier président de l’Association des relationnistes du Québec. Il est l’auteur de publications en relations publiques, la plus récente étant « Les relations publiques, une profession en devenir », publiée aux Presses de l’Université du Québec.
« Michel Dumas est un pionnier pour l’industrie des relations publiques québécoises et une source d’inspiration pour plusieurs consultants professionnels. Le nombre de “premières” que l’on peut lui attribuer est impressionnant. » de déclarer Marie-Josée Gagnon, présidente de l’Alliance des cabinets en relations publiques du Québec et de CASACOM.
À propos de l’ACRPQ
Fondée en 1998, l’ACRPQ (www.acrpq.com) regroupe la majorité des cabinets de relations publiques du Québec. Elle a pour mission d’assurer la qualité des services, le respect des normes éthiques, le développement et le rayonnement de la profession. Ses membres arborent le sigle de la qualité A+, décerné après un examen rigoureux par la Chaire en relations publiques de l’UQAM. L’Alliance exerce un leadership dans la reconnaissance et l’observance des principes d’intégrité et de responsabilité qui encadrent les pratiques commerciales et professionnelles des entreprises offrant des services en relations publiques au Québec.
-30-
RENSEIGNEMENTS
Jean-Benoît Houde, CASACOM
Tél. : 514-286-2145, poste 224 /514-652-4344
jhoude@casacom.ca
Marie-Josée Gagnon devient présidente de l’Alliance des cabinets de relations publiques du Québec (ACRPQ) (french only)
MONTREAL, June 18th 2009 – Marie-Josée Gagnon, president and founder of CASACOM, was appointed president of Alliance des cabinets de relations publiques du Québec as of June 17, 2009. ACRPQ is an association of the most important experts in Quebec’s public relations consulting industry.
During the general assembly held in Montreal, Marie-Josée Gagnon thanked ACRPQ members for their trust and stressed “François Morin’s leadership and exceptional involvement” over the last years.
“In the months to come, we will continue to promote the public relations firm’s work in the public and private sectors,” says Marie-Josée. “Furthermore, we will work to increase recognition of the A+ accreditation, a seal of approval exclusive to ACRPQ members which guarantees the highest industry standards.”
About ACRPQ
Founded in 1998, ACRPQ (www.acrpq.com) brings together the majority of public relations firms in Quebec. Its mission is to ensure quality services and compliance with ethical standards while promoting the development of the profession. Its 13 members hold the A+ quality accreditation, which is awarded after a rigorous review by the Chair in Public Relations and Marketing Communication at UQAM. By promoting the public relations consulting industry, ACRPQ members apply the highest quality standards to both professional and business practices. ACRPQ demonstrates its leadership by recognizing and respecting the principles of integrity and accountability that underlie the commercial and professional practices of Quebec public relations firms. ACRPQ also works with governments and other bodies to address issues affecting the public relations consulting industry in Quebec, in the best interest of professionals in the field.
Source: Alliance des cabinets de relations publiques du Québec
Informations:
Jean-Benoît HOUDE
Senior consultant, CASACOM
514-286-2145 ext 224
514-652-4344
jhoude@casacom.ca
L’Alliance des cabinets de relations publiques du Québec fête ses 10 ans et s’offre un nouveau site Web (french only)
Montréal, le 5 février 2009 – C’est aujourd’hui que l’Alliance des cabinets de relations publiques du Québec (ACRPQ) célèbre ses 10 ans d’existence et présente son nouveau site Web à www.acrpq.com.
Depuis une décennie, l’Alliance contribue à promouvoir le secteur de la consultation en relations publiques, une discipline en forte croissance et affichant des normes de qualité des plus élevées. Pour assurer cette excellence, la Chaire en relations publiques et communication marketing de l’UQAM a développé l’accréditation A+, une norme d’accréditation de qualité à laquelle sont obligatoirement soumis les cabinets membres de l’ACRPQ.
« Nous sommes fiers d’avoir relevé de si nombreux défis reliés à notre industrie au cours des dix dernières années. Entre autres, nos membres arborent tous la norme de qualité A+, ce qui assure à nos clients un accès à des services de qualité supérieure. Je souhaite aussi souligner l’engagement des membres du conseil d’administration et des bénévoles pour le développement et le rayonnement de notre industrie », a déclaré François Morin, président de l’ACRPQ.
À l’occasion de ses 10 ans, un nouveau site Web a été mis en ligne. On pourra y consulter notamment des informations portant sur l’accréditation A +, sur les cabinets membres, sur les avantages de la consultation et sur le processus de sélection d’un cabinet.
À PROPOS DE L’ACRPQ
Fondée le 5 février 1999, l’ACRPQ (www.acrpq.com) regroupe la majorité des cabinets de relations publiques du Québec. Elle a pour mission d’assurer la qualité des services, le respect des normes éthiques, le développement et le rayonnement de la profession. Ses 14 membres arborent le sigle de qualité A+, décerné après un examen rigoureux par la Chaire en relations publiques et communication marketing de l’UQAM. L’Alliance entend exercer un leadership dans la reconnaissance et l’observance des principes d’intégrité et de responsabilité qui encadrent les pratiques commerciales et professionnelles des entreprises offrant des services en relations publiques au Québec.
Membres de l’ACRPQ:
AGC Communications
Cabinet de relations publiques NATIONAL
Capital-Image
CASACOM
Cohn Wolfe
Communications André Bouthillier
Communications MECA
DIRECTION Communications stratégiques
Edelman
HKDP Communications et affaires publiques
Massy-Forget relations publiques
Morin Relations Publiques
Octane
Optimum
-30-
Source : Alliance des cabinets de relations publiques du Québec
Renseignements : Mariane Maltais-Guilbault
Morin Relations Publiques
(514) 289-8688, poste 236